You have worked hard ensuring that the search engine optimization, both on and off-page, was just right. You’re getting a lot of click throughs and conversions but you want to push your audience to convert faster and more often. So, you need to find a way to interact with your clients and potential clients. Enter the world of Social Media – and speaking of, here are Some Quick Tweets About SEO/SEM For This Year.
The process usually works like this:
Users see a “mention” of your content, product or service on social media. Users click through the link and are directed to your website. Unfortunately, there are many times that nothing usually happens after that process. They don’t buy anything, or sign up for your newsletter, or receive updates about your blog.
What you want to happen is:
Users see your content, product or service on social media. They click through to your website, and then the users read the information and feel compelled to act. They might sign up for the newsletter, buy something, or do some other action you intend for them to do.
The problem is, you have mere seconds to grab the clicker’s attention and act on your directives. Moving visitors toward some sort of action one after another is arguably the toughest part of the entire process. So it’s crucial to start at the beginning of the process.
Create Compelling, Interesting, Unique Content and Discuss It
This is what’s going to not only get you a high page ranking on search, but it also keeps your leads (and clients) reading what you have to say. Understand your audience enough that you can create the kind of content that they’ll want to read; something that adds value to their life, and helps them see a path in the direction you want, whether that is to sign up for your newsletter or purchase a product or service that you created or recommended. Dive in the comments section and give your professional response to concerns, queries and suggestions. Starting a discussion on your blog is social too and can help draw a crowd – more participants mean more prospects.
Get Active On Social Media by Participating
It’s not enough to just plainly share what you’ve created, written, or offered. You also need to develop an excellent rapport with your audience to top it off. Sure, your goal is to improve conversions, but in order to do that you’ll need to be more active and charming on social media even without promoting your products and services. Positively comment on other people’s shares. Inspire and express motivation to others even in the most simplest of ways. Share helpful information, experiences and success stories when it is appropriate. Be an honest contributor to the community you’ve created. By doing so, your audience will view highly of you.
Lend Your Voice in Discussion Groups and Forums
You might not realize it but social media is more than just Facebook and Pinterest. It can also be any discussion group and forum. Find out where your audience “hangs out” and be there. Provide well thought out additions to discussions already in progress and start new ones occasionally. As people get to know you, they’ll naturally click through the links on your bio. Since they feel as if they know you, they’ll also be more likely to read the content on your site, participate in the activity you’ve come up with in it, and follow your calls to action.
Being active and social online is no different than being active and social offline. You don’t walk up to someone offline and throw them your sales pitch. Instead, you shake their hand, you might talk about the weather and you get to know the people you are networking with. You will probably exchange business cards and if you want to do business with that person you’ll contact them outside of the networking event. Do the same online. Get involved, be social, and you will make more conversions than you ever did as you gather more people around you. By now, after exploring this article and other topics pertaining to your audiences online, you can start asking yourself, “What Exactly Is Online Audience Optimization?“.
