Many online business owners are distressed by the “not provided” keywords in Google Analytics. This change by Google is going to make it really hard for you to measure the results of your SEO. The so called “secure search” feature has been in place since 2011 and isn’t actually that new. Secure search masks search terms that users use to find your information. This can seem very disturbing and daunting when it comes to trying to develop an SEO keyword strategy. This is happening because search engines want to focus on user experience, user satisfaction and whether or not “search results” are accurately returning what the user wants to see. Think about the “job” of a search engine. A user types keywords into the window in hopes that the results would lead them to valid, accurate and usable information. However, many marketers have only focused on sticking keywords onto pages, with little to no regard for user experience.
But before we let you dive into the specifics, here’s a quick portal to the previous article, “Improve Your SEO with These Authority Building Techniques”. Just in case you need to cross reference with ease and haste.
Focus on User Experience
Since you know your topic, keep providing a great user experience that revolves around it and your subject. Make sure your website is easy to navigate; the links work, it loads fast and it is responsive to different browsers and devices. If your site is not easy-to-use and does not speak directly to the users, they are not going to follow through on your CTAs, no matter how good your SEO is.
Keep Using Keywords Related to Your Niche
Even without knowing which exact keywords are ranking, you will still know they’re working due to the “not provided” data. Granted, you may not know exactly which ones are producing the most results. Remember, you really want to avoid creating content just for search engines and instead focus on your user. Write and publish content that they’ll enjoy and will mean something to them – a type that solves a problem and lets them know they’re in the right place. Then, you won’t have to worry so much about keywords.
Create More In-Depth Content for Your Users
Now that you’re focused on your users, you can create more in-depth content to help boost your authority. Compose longer blog posts and articles that are at least 1500 words while delving deeper into a topic than before. What you may have posted as a series of blog posts in the past can now become one long blog post or feature article. These are all part of creating a better user experience focused on the topics that your niche will find useful.
Follow Published Google Webmaster Best Practices
Google provides free-of-charge, excellent information for all webmasters. It is important to use the tools provided. If Google wants you to do something to get more traffic, and you do it, you’ll get more traffic. If Google suggests against something, don’t risk it! It’s not worth it to end up past page 2 in search. The webmaster tools are there for you to use to improve your site so you can better serve your audience. Thus, you should use them. Finally, remember that there are other search engines you can utilize too. Although they don’t hold the market share that Google has, you can still learn a lot and make more sales. They also have tools and suggestions for webmasters. Read them, implement them, and you will convert more sales than you thought possible.
Behind every successful business is a smart system that is founded by thorough studying about their consumer’s behaviors, patterns and trends. Your clientele base highly relies on the Internet to look for solutions to their needs. You want to make sure that they find you. So, you find ways to manage intelligent keyword strategies to help you gain traffic. Learn about this in ”Dissecting Analytics & Keyword Segmentation”.