Due to the fact that search engine technology is evolving, and search engines want to return the most relevant results to their users, the idea of keyword density is becoming a thing of the past. The problem with worrying about keyword density is that it produced content that was subpar and not truly focused on the audience. If you’re not convinced by this, you may have skipped, “This Is Why Personalization Is More Important Than Ever Before”, so please make sure to check that out!
As this problem with content came to pass, search engines had to come up with technological solutions so that they could do their job – pleasing their users with better, more relevant, quality search results. As someone who wants to market on the Internet, it is imperative to keep up with the changing times. It’s always been more important to focus on quality content, as opposed to keyword rich content that only focused on search engines rather than the audience themselves. If you’ve been doing this, you likely haven’t seen much of a change in terms of your search results.
If you have seen a huge downswing in your search results, it could mean that you were only focused solely on the keywords in your content. If such was the case, then it’s time to take note about some points that are to follow.
Proper Keyword Usage
Don’t stop keep using keywords. However, make sure to place the focus on using keywords into the URLs, page titles, blog post titles, captions, headers and subheadings. Use natural language in the body of your content. Yes, it’s fine to use keywords in the content, but only use them when it’s natural to do so. As mentioned before, user experience is paramount.
Focus on User Experience
User experience should outshine any type of SEO. Of course, you must consider SEO in order to get your traffic to you, but as search technology improves you’ll see that you can publish more relevant and better content while speaking directly to your audience instead of search engines.
Remember that the point of making content is for your users to view. And if it’s hard to read due to improper keyword usage, lacking sense, or is unappealing comparative to a spam email, it is only natural that it won’t give the user a good experience.
Build Relationships With Your Audience
Social media is a good leverage to boost your SEM by providing new links into your website (off-page SEO), and it does so much more than just sending users to your site through your links. Building good relationships with your audience and leaving lasting impressions to them is a must. You want them to see you as a thought leader, give them thoughtful content to consider. If you want them to see you as someone trustworthy don’t recommend anything you wouldn’t use yourself.
As a matter of fact, unnatural content that contains a certain percentage keyword density, even as low as 2 percent will often look and sound strange. When you write or talk naturally about a certain topic, your audience can get interested and in turn, draw much more of their attention to your website. On top of that, the proper and sparing use of keywords will follow without having to force it. While it’s still good to be aware of the new terms you may not have considered by doing keyword research, avoid squeezing a lot of them in your content just for the sake of it. Make keyword density focus a thing of the past. Make your audience’s experience the most important part of search engine optimization.
At this point, you are half ready since you now have a broader view about how to improve your status in terms of SEO and SEM in general. So we’d like to introduce to you, The Top SEO & SEM Tools, Trends & Topics To Look Out For This Year. We have organized this article especially for you to make sure that you come out fully prepared to take on some common challenges that may come your way in our type of environment.