You’ve likely noticed by now that everything is personalized. There are personalized searches, personalized email marketing messages, personalized website experiences, and even personalized advertisements based on your search history. For some people, it can be downright scary. But for marketers, it’s amazing – a thing of beauty. The fact is that, although consumers are quite savvy when it comes to being sold to, personalization increases sales. An estimate shows that a personalized email will receive over 400% more responses than one not using personalization. For you to take advantage of the idea of personalization, it’s important that you do some work and research.
Should you fancy a refresher, take a look back at “Balancing Between Generating More Content For SEO And Maintaining Content Quality”. What do you know about your customers? Who are they? How far can you take personalization into account? In other words, what technology do you have available that allows you to take personalization to another level? Your budget will dictate how far you can go. Do you know what your audience does when they come to your website? How can you make the experience more personal for them? What can you learn from your customers about how they respond to your offers?
When it comes to benefiting from the personalization opportunities that exist, there is an enormous amount of research that goes into learning about your audience. You can learn by studying the metrics of what most of your customers do when they visit your website, and how they respond as a whole to your offers, even if you can’t afford the big budget to build a responsive, personalized website experience. This can help you know how to improve your online presence and take advantage of personalization.
To put it into perspective, you have to admit that you also like feeling as if you’re special when dealing with vendors. It feels good when someone remembers your birthday or calls you by your given name. We like being treated as individuals. Well, your clients also like all those things. If you can afford the technology to get more personal, your clients will appreciate it.
There is so much information you can gather from looking at metrics within Google Analytics, as well as within your email marketing technology. A few really interesting technologies that are coming to the forefront are the ability to find out what your audience is reading, what other sites they visit, and the ability to recognize a repeat visitor and make recommendations based on their prior actions.
In addition, always study the metrics from any advertising activity that you run. You can find information such as demographics, and even the kind of computer the person had who clicked through. This information is important to help you learn about your audience so that you can market to them in a high-quality, personalized manner. You’ll see a trend leaning in the right direction as you improve your marketing based on your research. Whether it’s your website or social media networks, you’ll see your customers spending more money as well as interacting with you more on your online real estate. Why? Because they feel they count and are taken care of. Be wary that you can’t fake it forever if you don’t really actually care. You should care about your clients because after all, if not for them, would your business exist?
The race to whoever tops the search results page compels you to consider keyword density. Yet you know that it does more damage than good. Instead, you open your mind about alternatives without having to sacrifice either search ranking or the quality of your user’s experience. We will convince you that These Alternatives Are Way Better Than Keyword Density Focus At Improving Your Search Ranking.