Content Even More Essential
Due to search engine updates, most specifically the Hummingbird update, creating serious niche-focused, quality content is more essential than ever. The Hummingbird update meant that keywording isn’t the only aspect a website should focus on. After its launch, website owners needed to also focus on the contents where the keywords are to be placed. If the content is not focused on the niche, and doesn’t make sense for that niche, then don’t put it up. Use a variety of content such as tutorials, blogs, long articles, as well as using video, audio and text.
Quality of Content Imperative
It has always been important to write for humans and not for search engines but many marketers do not always listen. Now, with the changes in search engine results, if you want to compete, you’ll have to focus on high quality content rather than just getting any content up. The higher the quality of the content and the more relevant the results, the more you’re going to appear on top of search results made by your audiences.
Personalization Becomes Central
One of the issues that website designers need to pay attention to, as equal as the marketers, is that personalization matters because user intent matters. Ask yourself, is this the content that your audience wants to see? Will they be happy to see it? Will they want to keep reading, watching and viewing your content? As website owners combine social media & SEO techniques, with better content, they’ll produce better results if they get to know who their users are.
More In-Depth Content Types
While short blog posts are still imperative, longer content types are now becoming more essential to creating the “sticky” factor your audience needs to keep coming back and to see you as an authority. Longer content that is more in-depth will garner more search engine respect, as well as help you build the authority you need to capture the social proof you need to really breakthrough in the niche you specialize in.
Fresher Content More Often
It’s also essential to update your content more often. The 20 blogs a month you do now is a good starting point. Throw in some video, in-depth content like white papers, how-to content and tutorials to the mix and you’ll start ranking higher while pleasing your audience more than you do now.
Authorities Reputation Importance
AuthorRank is gaining more importance than ever towards helping build authority along with social media profiles that are consistent in nature. It’s imperative that online marketers don’t ignore the trend because as AuthorRank becomes a commonplace to be, non-participation will be detrimental to ranking and traffic.
Better Market Segmentation
As technology develops, you’ll gain the ability to segment your market further for an even better and more personalized result. If you haven’t been segmenting your market, it’s time to get onboard. Market segmentation offers better and more personalized marketing opportunities. Your audience wants to feel special, and the more directly you can communicate to each individual person who lands on your website, the better.
Mobile Expansion Takes Over
The time is no longer near, it’s here. If your sites aren’t mobile compatible now, they should have been long before 2014 was over – if you want to be relevant. Since then, the purchases of mobile technology have skyrocketed surpassing that of PC purchases. So, it’s time to get onboard and build mobile responsive websites as well as ensure that your email communications are taken into account equally.
Social Media Grows Up
It’s been fun, but now it’s serious business. Without using social media as a leverage to promote your brand, communicate with your audience, and send traffic to your website, you are missing out on a large segment of your population. Social media is no longer the new game in town. It’s no longer an experiment. It’s time to get serious about social media and take your business to the next level.
Data Gets Serious
With “not provided keywords” causing a ruckus on Google Analytics, website owners will now have to look into other data, looking deeper into user actions, user intent, and focus on other metrics that bring users to their website and what they do after they get there. Data has always been important. But now it’s serious that you need to dig deeper to get the answers you want.
Local SEO Key Element
Even if you have an international online business, the local SEO’s significance cannot be ignored for search engines. Everyone’s search results are personalized for them. So if you want to show up in their search results, you’re going to have to find ways to work around and use local SEO to your advantage.
SEO Becomes OAO (Online Audience Optimization)
According to INC.com OAO will replace SEO. This means that you’ll need to know your audience more than ever due to engagement becoming centralized to the audience‘s action. OAO is encouraged by social media, brand focus, and understanding fully your strategy and purpose. If you don’t know who you’re doing it for and your reason for doing, then it’s going to get harder to stay relevant.
Forget Keyword Density
Unless you want your content to appear as spam, forget keyword density. Natural use of words in your content is what’s important. While it is important to know what keywords to focus on, you don’t want to add them unnaturally within your content. They are more likely to have a comfortable spot in article titles, link titles, and subheadings. After all, the search engine’s job is to send their users to the most relevant and appropriate results. Your job as an online marketer is to attract the right audience to your niche, and in your specialty, provide the products and services your users need. As the technology improves, marketers will find it easier to attract targeted audiences to their online real estate if their websites are of high quality, of relevance, and targeted. No tricks required.
Everywhere you look, portable devices such as smartphones, tablets and laptops dominate. Why? It’s because it cannot be argued that we are now leaning towards a fast-paced environment. Devices tend to have the need to be able to be slipped in your pocket or a comfy bag you just carry around with ease wherever you go. Everything is designed to be on-the-go. Being relevant means having a significant place to what is current through responsiveness. And believe me, YOU want to be current. We will relate the success of your SEO goals in, The Other Benefits Of Responsive Web Design For Your SEO And Online Success.