You’ve heard it many times over that you need a good volume of quality content on your website to get a favorable outcome from search engines, right? Well, you do need a heap of content on your site. Beyond search engines you fully understand that is your target audience you want to draw more than anything else. You want them to pay your site a visit, stay, read, learn, be engaged and most of all enjoy. The way to do this is to produce fresh, quality content regularly.
Based on a study, it shows that businesses that blog at least 20 times a month end up with “55% more visitors, 97% more inbound links and 434% more indexed pages”. You see, Understanding The Idea Of In-Depth Content And The Effect It Has On Your SEO And Audience, greatly subordinates this particular talk.
Think about it, these are just blog posts about what your business is and the niche you specialize in – something you’re good at and something you know. Come up with “targeted” posts of at least 20 times a month, though it can be tough for some but it’s certainly doable given the right strategy. Imagine the result if you’ve successfully pulled it up in a month and then added in the other types of content such as in-depth articles and white papers, podcasts, videos and case studies? Obviously, by adding more interesting content, you’re going to naturally be more attractive to your audience. And a good side effect of that is to become favorable to how search engines work – that in turn, leads to a bigger audience. Thus, the cycle continues.
Thankfully, there are many ways to get a lot of fresh, quality content to your website and blog. First, you need to understand your niche and audience. Then, produce content that your audience enjoys and benefits from. Next, you need to do it regularly. And finally, promote your content and level up.
Curate Content — You can find high-quality content about your niche from experts all over the Internet. Simply write a blurb summarizing the content, then link it directly to its source. It’s a great way to give your audience a one-stop-shop for all things related to your niche that they’d like to see.
Hire Ghostwriters — Unless your particular job is being a writer yourself, then you probably don’t want to hire one. However, if this is not the case and without having the luxury of time to produce high quality content on a regular basis, it’s more likely that you’re going to need help. Nothing is wrong with getting help from somebody who also knows the craft most especially in a fast-paced environment that most of us are managing nowadays. Today it’s simple to find a ghostwriter who can write in the style you desire and who sells all rights of the work to you. It’s a lot less expensive than you might think too. Try checking out a few people you can hire for a small project first.
Featured Articles — Like the long blog posts, a featured article requires more research and can have a different format than the shorter, more general articles and blog posts. Oftentimes, a long article will quote other authorities, book references, papers and individuals to support the points found in the article itself. Writing long articles that are composed of 1500 words will demonstrate your authority, knowledge and expertise in a clear way that will not just prove beneficial to you but also to your reader’s knowledge base. If you choose to include longer, more in-depth content to wow your audience, come up with a long content and make it more visually appealing by adding images, plenty of bullet points, subheadings and headers. Furthermore, it’s also okay to send people to new pages in some sections of your content or even at the end if you don’t want the long content to appear only on one page of your website. A longer and in-depth content is essential for good SEO in today’s search engine climate.
Blog Daily — Blogs don’t have to be super long as they can range from 300 to 750 words. To get ideas for your blog posts, try to think of a blog post as an introductory kind in nature. They cover the first minute mark of a big topic. They are written in a more casual tone for the readers to feel comfortable. If you get stuck, try using voice to text “talk” your blog post. You may be surprised that you have a lot more to say than you thought.
Mix it Up — Don’t think that all content has to be in text. You can combine it with the use of podcasts, videos like you find on YouTube, and other forms of content as previously mentioned. Right now, infographics are very popular. You can make infographics easily today with various tools both free and paid. Try repurposing a blog post or article that has a lot of data into an infographic and you’ve now doubled your content and given your audience something to pass around and share. When you think outside the blog, you can come up with enormous amounts of content. Remember to repurpose the content you already have into different forms and to plan ahead your content for the year. Planning ahead will help you succeed where others fail. In no time, you’ll have more visitors. And by that time, it will be the kind of visitors who want to stick around and find out what you have in store for them.
Lastly, we couldn’t stress enough how crucial various search engines out there have to be taken into account as it would affect your status in terms of SEO and SEM. Internet users don’t always use the same type of search engine. It’s important to keep this in mind when doing your research.